IEP third party apps ©alexashersears

We’re responsible for reading the fine print on the social sharing sites and apps that we use. We’re responsible for being mindful as to how we share content, respect copyrights and gain necessary permissions. Isn’t it up to third party apps to do the same?

Recently, I’ve discovered how many developers are gaining access to APIs to build their programs without following the Terms of Use (TOS) that come with them. Internet, we have a problem.

This really wasn’t on my radar until several months ago. My friend tweeted an Instagram of her daughter, and the link took me to an third party app, one of many that make Instagrams viewable from a desktop computer. What caught my eye immediately was a Pin It button next to her photo. The photo of her toddler is hers by copyright, as all Instagrams are by default to their owners.

You can’t pin anything unless you own the copyright or have permission to pin, so why was the embedded Pin It button on an Instagram?

I wasn’t OK with it and began doing what I believe this cyber village should be doing – kindly asking sites to do the right thing. Take down any button that encouraged pinning of Instagrams, embedded or not (some access the Pin bookmarklet in your browser instead of embedding it). A pin icon implies you have permission to pin something.

Upon realizing they were breaking the TOS, a few quickly removed the button. Very quickly. Like, fifteen-minutes-and-it-vanished-quickly. Others have made no changes whatsoever. Most have made no changes.

I’ve emailed, chatted and tweeted with a number of developers, and the conversations have been enlightening. From desktop interfaces to mobile apps to other services, a pattern emerged that leaves me uneasy:

In every case, regardless of whether an app was willing to make adjustments, they wanted the TOS explained to them. They wanted to understand what they were doing that violated user’s rights.

The TOS for developers using the Instagram API is quite straightforward:

“Although the Instagram APIs can be used to provide you with access to Instagram user photos, neither Instagram’s provision of the Instagram APIs to you nor your use of the Instagram APIs override the photo owners’ requirements and restrictions, which may include “all rights reserved” notices (attached to each photo by default when uploaded to Instagram)…”

And this:

“You shall not: Use Instagram APIs in any manner or for any purpose that violates any law or regulation, any right of any person, including but not limited to intellectual property rights, rights of privacy, or rights of personality.

And this, too:

“Instagram users own their images. It’s your responsibility to make sure that you respect that right.

FACT: Many developers agree to TOS specifically for use of an API, but build their apps without following them. They’re making what they want, not what is allowed.

Every single developer I’ve spoken with has suggested I am in the minority and that Instagram users want their content shared to bring them more exposure. Even if in the minority, I ask what gives them the right to disregard the TOS they agreed to?

I can only speak for the many who I’ve asked via twitter, Facebook, email and in-person conversation these last months, but not one has said they want their Instagrams distributed this way. If someone retweeted the Instagram they posted to twitter or Facebook, fine. They know that they’ve made it available that way. They control how that content leaves Instagram. But nothing outside of the TOS.

If Emily Posted Instagram IP Respect ©alexashersears
Every developer has also suggested that I make my Instagram feed private, as though this solves the problem. I respond the same way each time.

I have every right to share my Instagram feed while having the right to decide how my images are distributed beyond Instagram’s TOS. As does any Instagram user.

I don’t believe we can control how all of our content is used online, it’s the nature of the beast, but we can tell sites misusing it that it’s not OK. We shouldn’t have to ask to be respected, and yet we have to.

There is wonderful opportunity for exposure via Instagram. It’s a great social media tool when people use it the way it was intended.

And now for a troubling twist: third parties profiting from unethical apps.

There are apps that allow you to order prints and stickers and mini books and canvases of your Instagrams beyond your feed. They use the API so that they can access your images and give you the ability to order products. Except some go beyond and allow you to print not just your images but those of anyone you follow.

These sites are making money selling copyrighted images that might not belong to the person ordering them, which could potentially be turned around and be sold by the customer as art on Etsy, and that product image could be pinned to Pinterest. This is where it really begins to spiral out of control.

That’s not the only concern I have. I read so many posts and how-to’s that encourage people to add original content to their Facebook Pages to increase traffic. These tutorials rarely remind people that the content they upload they must have the rights to use.

FACT: Just because some apps make it possible for you to post someone else’s Instagrams to your site does not make it legal.

If you wonder how they justify this, numerous developers have told me that if what they’re doing isn’t permissible, then the sites that provide the APIs should do something about it. If they read the TOS, they’d see the limit of liability provided by Instagram to developers. The developer s responsible for using the API responsibly. Are they reading what they agree to?

When a developer has use of an API for their app, it’s like having keys to a car. The API comes with TOS specifically for the developer to follow. They have the privilege of using the API, just like using someone else’s car. If they drive recklessly and disregard the rules of the road, they can’t blame the car or it’s owners. They took the wheel. They chose to disobey the rules.
third party apps must respect IP ©alexashersears
That said, in some instances sites could take more responsibility once made aware of problems. When Pinterest became aware of a site prepped to launch that prints user’s Pinterest boards as posters, they made a note of it on their Facebook page. They’re aware it exits, and yet, they choose to simply say they don’t endorse it. Nothing more.

They aren’t supporting the site, but they’re not shutting it down either. It brings me back to this Desmond Tutu quote I’ve used in the past:

“If an elephant has its foot on the tail of a mouse, and you say that you are neutral, the mouse will not appreciate your neutrality.

Taking no action is an action, as the mouse would surely tell you. And it is our responsibility to take action, too.

I’m seeing more apps misusing APIs to generate content for people to use on social sharing sites. The only way I think this will stop is if we, the users and content creators, let the sites we use know that we will not continue using them if they don’t respect us.

The Field of Dreams notion that “If you build it, they will come,” must be an exciting one for developers. But just because you can build an app doesn’t mean you should. And just because you have doesn’t mean you can’t change it and make it a better one.

Disclaimer: I write about social media ethics and netiquette. None of this is to be considered legal advice.
This post can also be found as part of the If Emily Posted series on BlogHer.

7 thoughts on “If Emily Posted: On Third Party Apps, Instagram And Playing By The Rules

    1. alexandra Post author

      I am a big fan of if I want to view IGs from my computer. They have removed the Pin It button. They also allow you the option of downloading YOUR OWN Instagrams in a zip file as a backup.

  1. Janae Wise @ Bring-Joy

    Only further proof that as we add more & more means & ways to connect via social media the legalities & ethics of sharing just gets more tangled.

    I’m not on Instagram, but I do use Pinterest, & that’s another complicated issue of rights & sharing.

    Thanks for all the time & research you put into clearing the issue for us folks who just don’t have the time to make sense of it all.

    1. alexandra Post author

      I’m trying to make sense of it for myself, too! I think there are basic things that we all need to take a look at as social sharing increases. There needs to be accountability on both sides. Or, in the case of third party apps, all three sides.

  2. Pingback: Repost an Instagram: Another App Breaking the Rules? | Alexandra Wrote

  3. Kathy

    Thank you for your post. Like many others, I recently found my Instagram photos on websites that are linked to my name on google searches. I don’t want to delete my Instagram account and I’m reluctant to make it private on Instagram–I just don’t want it so easily searchable with my name on the web. I have revoked access to APIs on the Instagram page and I also read that you can log in to sites like iphoneogram or on_instagram and delete or block your account on these 3rd party sites. However, when I tried to do this and it asked me to authorize access to my Instagram account, I worried that it was a scam. Do you have information on whether it’s advisable to log in to delete this 3rd party account or if it’s just another way to phish for your account info? Thank you.

    1. alexandra Post author

      Hi Kathy,
      I’d never heard about the ability to opt out of an IG third party site, so I went to check the ones you mentioned. Neither offers such a service. Iphoneogram states:

      “If you want to hide your photos from, please make your Instagram photos private. After your acount has been set to private, iPhoneogram will have an effect within several hours. Although your account is private, logged-in visitors who can see your profile in Instagram also see your profile in iPhoneogram.”

      I don’t know your IG handle, but if it is your full name, you might consider changing it (and the name listed in your bio) to something that makes you less Google-able. The difficult thing about Instagram (and many other social sharing platforms) is that your options are usually limited to sharing all or sharing none. If you choose a public IG account, any third party IG site will be able to access your images and make them viewable on their platform. It’s something we all agree to in the terms of use. That said, third party sites are responsible for following the developers TOS (and some do not). I’ve written about sites where people were able to print or pin the IGs of photos they liked (something not allowed by IG). The difficult part is that Instagram doesn’t seem to go after these third party sites (at this point). The site is huge and the staff is very small. Not an excuse but an explanation. Perhaps as part of the Facebook family, they’ll one day add filters so people can choose who sees what. Just know that public or private, copyright always remains with you. Feel free to email me if you have any other questions!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s